TLC's "I AM" branding campaign celebrates the infectious empowerment of self-expression.
I AM TLC was launched over the summer with the message of empowering women, with the goal of creating social engagement with beautiful hand painted murals in target markets. TAG also posted window and mirror clings across the target markets in appropriate venues. TLC wanted a vehicle to reach women with a branding campaign focused on being proud of who you are – with an “I AM” campaign. #IAMTLC branding was featured at Flywheel's 25+ locations through out the country for a month. Static clings were featured on windows and mirrors in gyms, music venues and other locations to initiate social media engagement.
TAG brought a breathtaking KA’ performance to life at half time of this ESPN featured game at the famous Rose Bowl which holds up to 92,500 rowdy fans. Not only was this a great opportunity to showcase KA’, but having one of the artists from KA' complete a field goal kick while doing a flip garnered television coverage on ESPN, as well as a video that spread like wild fire across major web sites and social outlets. The kick was featured on Bleacher report, CBS Sports, ESPN & USATODAY.
UFC 205 Saturday, November 12, 2016 – New York City.
For 10 plus years, TAG has handled acted as a NYC studio for all things UFC – while handling press and marketing duties as well. That didn’t change with the UFC’s first fight night ever in New York – as Connor Mac Gregor and the best of the UFC invaded Madison Square Garden. We were busy with a steady flow of fighters through the office for various press opportunities. We even had one of our publicists field questions from the press. In what was described by UFC president Dana White as the "biggest fight card" in the company's history, UFC NYC did not disappoint.
To promote the release of Star Trek Beyond on Digital HD and Blu-ray Combo Pack, TAG purchased live NCAA College Football in-game activations and arranged for brand ambassadors to crash tail gate parties dressed in full Star Trek uniforms with creative handouts.
CLIENT: Paramount Pictures CATEGORY: Live Sports Events
To promote the Blu-ray & DVD release of The Divergent Series: Allegiant, TAG reached out to arenas in select cities to support this campaign. TAG secured three Justin Bieber concerts at Madison Square Garden during the month of release, perfectly aligned with the film series audience.
Grassroots Outreach & Brand Ambassador Activation for Blu-ray & Digital HD Release.
TAG reached out to college campuses in 10 markets where big College Football games were taking place, to promote the release of Sausage Party. Brand Ambassadors crashed tailgates dressed in full Sausage Party costumes handing out fun promotional items from the film. TAG also postered college campuses and local businesses.
TAG reached out to in-season professional sports teams to support this release with live in-game events. Additionally, we reached out to pet shops, vets, dog walkers and dog groomers in top markets to support this release by hanging a poster, using the kissing booth and posting on their web & social media pages.
Zumanity by Cirque du Soleil became part of the Break Bread experience in Downtown, LA.
Zumanity, Cirque du Soleil's sexy adult Las Vegas cabaret show, collaborated with Break Bread, who transformed the space at the gallery into an immersive experience featuring six rooms filled with floor-to-ceiling cake sculptures (7,500 sq. ft. of space!), tech-based mirror mazes, a watercolor ice cream truck, a Zumanity lounge, and a coffee shop. Scott Hove's approach to sexuality is replete with dazzling rhinestones, stiletto heels, and sharp fangs integrated into each installation, alongside a special collaboration with artists from Zumanity. During the month long exhibition, access to the Bread Bread installation was free and open to the public, and included Zumanity brand opportunities such as the Zumanity ceiling mirror, which was placed above the Zumanity bed, and encouraged consumers to share on social media. Zumanity also offered several performances throughout the month.
CLIENT: Cirque Du Soleil CATEGORY: Brand Partnership
Inspired by James Cameron's Avatar, the latest live show by Cirque du Soleil is Toruk - The First Flight. TAG ran an extensive media and PR campaign over the year and a half the show was in North America.
To promote UFC Fight Night "Edgar Vs. Faber," in the Philippines, UFC was looking to remind people they had to get up early in North America to watch the fight. To compensate for the 12 hour time difference, TAG set up a wake up call from the fighters, to drive the early morning tune-in for the fight. In 24 hours, the microsite we setup had over 80,000 people sign up for the wake up call.
In order to promote ticket sales in Houston, TAG reached out to the Sweet Boutique Bakery in Sugar Land, TX which specializes in custom cakes. In addition to creating a custom Kurios cake, they posted periodically on their Facebook to drive ticket sales.
Live billboard stunt on Sunset Blvd & brand partnership with UFC gym.
TAG partnered with the premiere sports radio station in Los Angeles, KLAC and their well known host Vic The Brick, to host the live billboard on Sunset Blvd. Brand ambassadors approached passerbys with information about the release.
TAG also put two big brands together, UFC Gym and Pain & Gain to cross promote the opening of the gym across the country, and the blu-ray release.
CLIENT: Paramount Pictures CATEGORY: Media Planning
To promote the availability of Ted 2 on Blu-ray™ Combo Pack and Digital HD, TAG reached out to local Head Shops, Dispensaries and gyms in select markets to support this campaign, in exchange for prizing.
The Awareness Group created a sweepstakes landing giving away $9,000 worth of Diamonds with three lucky winners. The promotion had a three week flight period, with a winner chosen at the end of each week leading up to the premiere of FX’s new series, Taboo.
Total Entries: 56,291 Unique Entries: 15,673 Total Views: 72,519 Unique Views: 45,202
To promote the physical release of Diablo with a strong marketing campaign focusing on country radio stations, country lifestyle/pop culture print/web/social partners, live sports events and influencers. Our focus was in the United States, but we also reached out to Alberta and Saskatchewan provinces in Canada.
For the promotion of NBC’s Million Second Quiz, TAG reached out to bars and companies which host trivia nights. Coverage included 620 Trivia Nights at 283 different bars over 12 Markets. These partnerships also included email blasts and social media posts from all partners. Merchandise included MSQ branded Posters, Coasters, Napkins and T-Shirts.
- Combined total of 14 Trivia Partners
- 773 Facebook Likes
- 2,446 Followers on Twitter
- 255 unique Facebook posts
- 145 tweets
- 8 individual email blasts
TAG created and managed an online contest “Laugh Your Way to Sweden”, on a microsite, hosting video submissions from comedy outlets. This is all to promote Welcome to Sweden Season 1 on DVD and also to promote the Season 2 premiere on NBC. The contest was promoted via barter through publications, comedians and a grassroots comedy club, comedy troop and film school outreach.
To promote the Sunday, February 14th 9pm premiere and weekly tune-in of VINYL on HBO with a strong marketing campaign through multiple mediums, including: • A bartered radio campaign • A radio time-buy campaign • In-Venue ad campaign • Creation of (5) :30 radio spots
To promote the premier of Bill Simmon's new show on HBO, TAG put together a plan to make a dent with his hometown Boston Red Sox fans. The campaign included a digital buy with the Red Sox through MLB.tv and Fenway Park. Podcasts also played a huge part.
TAG purchased and placed in-venue advertising and walls scapes at select music venues in New York, Los Angeles, Atlanta, San Diego, and San Francisco venues to promote the premiere of the VICELAND series, Noisey.
To promote the Sunday, February 19th 10:30pm HBO series premiere of Crashing with a comedy club and radio marketing campaign. TAG reached out to Comedy Clubs in New York, Los Angeles, Chicago, Philadelphia and San Francisco to support the tune-in. In total, 30 comedy clubs were activated to support this campaign.
To raise awareness for the Bring It! Live Tour, TAG partnered with Life & Style + Facebook Live to leverage their audience reach and host a lively interactive conversation with the show’s star Miss D. TAG also partnered with local AA businesses in each market to promote the upcoming tour date.
TAG created a custom website for the skateboarding documentary, Made In Venice. TAG also reached out to local skate shops, streetwear brands, tattoo parlors, record stores and influencers to promote the NYC screening of Made In Venice at Village East Cinema.
CLIENT: Made In Venice CATEGORY: Creative Services
From January 15th to January 27th, Zumanity was featured at the NewNowNext Awards at Aspen Gay Ski Week. The NewNowNext Awards is an American annual entertainment awards show, presented by the lesbian, gay, bisexual and transgender-themed channel Logo. Zumanity stole the show and was highly received by the audience. Other hosts/acts included were Margaret Cho, Bianca Del Rio, and Meghan Trainor.
- Rating for premiere telecast: .080 P18-49 Live+7 rating
- CUME across all telecasts: 554k P2+ Live+7
- Total of 255 30-second and 1 minute spots.
Client: Cirque du Soleil
TAG supported the release of THE CULT’s acclaimed album ‘HIDDEN CITY’ as well as the accompanying album tour. We provided publicity throughout out the Hidden City tour dates, raising awareness in all markets with run of live dates. Additionally, we created custom promotional videos for each tour date to raise awareness on social.
Client: The Cult CATEGORY: Publicity + Creative Services