#IAMTLC

TLC's "I AM" branding campaign celebrates the infectious empowerment of self-expression.


I AM TLC was launched over the summer with the message of empowering women, with the goal of creating social engagement with beautiful hand painted murals in target markets. TAG also posted window and mirror clings across the target markets in appropriate venues. TLC wanted a vehicle to reach women with a branding campaign focused on being proud of who you are – with an “I AM” campaign. #IAMTLC branding was featured at Flywheel's 25+ locations through out the country for a month. Static clings were featured on windows and mirrors in gyms, music venues and other locations to initiate social media engagement.



CLIENT: Discovery Networks      CATEGORY: Branding Campaign





KÀ by Cirque du Soleil and College Football

UCLA vs CAL at The Rose Bowl in Pasadena, CA


TAG brought a breathtaking KA’ performance to life at half time of this ESPN featured game at the famous Rose Bowl which holds up to 92,500 rowdy fans. Not only was this a great opportunity to showcase KA’, but having one of the artists from KA' complete a field goal kick while doing a flip garnered television coverage on ESPN, as well as a video that spread like wild fire across major web sites and social outlets. The kick was featured on Bleacher report, CBS Sports, ESPN & USATODAY.



CLIENT: Cirque du Soleil      CATEGORY: Publicity





UFC 205

UFC 205 Saturday, November 12, 2016 – New York City.


For 10 plus years, TAG has handled acted as a NYC studio for all things UFC – while handling press and marketing duties as well. That didn’t change with the UFC’s first fight night ever in New York – as Connor Mac Gregor and the best of the UFC invaded Madison Square Garden. We were busy with a steady flow of fighters through the office for various press opportunities. We even had one of our publicists field questions from the press. In what was described by UFC president Dana White as the "biggest fight card" in the company's history, UFC NYC did not disappoint.



CLIENT: UFC      CATEGORY: Publicity





Star Trek Beyond

UCLA vs CAL at The Rose Bowl in Pasadena, CA


To promote the release of Star Trek Beyond on Digital HD and Blu-ray Combo Pack, TAG purchased live NCAA College Football in-game activations and arranged for brand ambassadors to crash tail gate parties dressed in full Star Trek uniforms with creative handouts.



CLIENT: Paramount Pictures      CATEGORY: Live Sports Events





Allegiant: The Divergent Series

Media Planning for Blu-ray & Digital HD Release.


To promote the Blu-ray & DVD release of The Divergent Series: Allegiant, TAG reached out to arenas in select cities to support this campaign. TAG secured three Justin Bieber concerts at Madison Square Garden during the month of release, perfectly aligned with the film series audience.



CLIENT: Lionsgate      CATEGORY: Media Planning





Sausage Party

Grassroots Outreach & Brand Ambassador Activation for Blu-ray & Digital HD Release.


TAG reached out to college campuses in 10 markets where big College Football games were taking place, to promote the release of Sausage Party. Brand Ambassadors crashed tailgates dressed in full Sausage Party costumes handing out fun promotional items from the film. TAG also postered college campuses and local businesses.



CLIENT: SONY Pictures      CATEGORY: Grassroots





The Secret Life of Pets

Grassroots & Live In-Game events


TAG reached out to in-season professional sports teams to support this release with live in-game events. Additionally, we reached out to pet shops, vets, dog walkers and dog groomers in top markets to support this release by hanging a poster, using the kissing booth and posting on their web & social media pages.



CLIENT: Universal Pictures      CATEGORY: Grassroots





Zumanity - Break Bread

Zumanity by Cirque du Soleil became part of the Break Bread experience in Downtown, LA.


Zumanity, Cirque du Soleil's sexy adult Las Vegas cabaret show, collaborated with Break Bread, who transformed the space at the gallery into an immersive experience featuring six rooms filled with floor-to-ceiling cake sculptures (7,500 sq. ft. of space!), tech-based mirror mazes, a watercolor ice cream truck, a Zumanity lounge, and a coffee shop. Scott Hove's approach to sexuality is replete with dazzling rhinestones, stiletto heels, and sharp fangs integrated into each installation, alongside a special collaboration with artists from Zumanity. During the month long exhibition, access to the Bread Bread installation was free and open to the public, and included Zumanity brand opportunities such as the Zumanity ceiling mirror, which was placed above the Zumanity bed, and encouraged consumers to share on social media. Zumanity also offered several performances throughout the month.



CLIENT: Cirque Du Soleil      CATEGORY: Brand Partnership





Toruk - The First Flight

Publicity + Media Planning


Inspired by James Cameron's Avatar, the latest live show by Cirque du Soleil is Toruk - The First Flight. TAG ran an extensive media and PR campaign over the year and a half the show was in North America.



CLIENT: Cirque Du Soleil      CATEGORY: Publicity





UFC Wake Up Call

Media Planning


To promote UFC Fight Night "Edgar Vs. Faber," in the Philippines, UFC was looking to remind people they had to get up early in North America to watch the fight. To compensate for the 12 hour time difference, TAG set up a wake up call from the fighters, to drive the early morning tune-in for the fight. In 24 hours, the microsite we setup had over 80,000 people sign up for the wake up call.



CLIENT: UFC      CATEGORY: Media Planning





Kurios, by Cirque du Soleil - Houston

Kurios at Sam Houston Race Park


In order to promote ticket sales in Houston, TAG reached out to the Sweet Boutique Bakery in Sugar Land, TX which specializes in custom cakes. In addition to creating a custom Kurios cake, they posted periodically on their Facebook to drive ticket sales.



CLIENT: Cirque du Soleil      CATEGORY: Grassroots





Pain & Gain

Live billboard stunt on Sunset Blvd & brand partnership with UFC gym.


TAG partnered with the premiere sports radio station in Los Angeles, KLAC and their well known host Vic The Brick, to host the live billboard on Sunset Blvd. Brand ambassadors approached passerbys with information about the release.

TAG also put two big brands together, UFC Gym and Pain & Gain to cross promote the opening of the gym across the country, and the blu-ray release.



CLIENT: Paramount Pictures      CATEGORY: Media Planning





Trevor Moran


TAG redesigned the website of YouTube sensation and pop-star, Trevor Moran.



CLIENT: Trevor Moran      CATEGORY: Creative Services





J. Cole

Custom Audio Content


TAG created custom audio content for the Grammy nominated album, 2014 Forest Hills Drive.



CLIENT: J.Cole      CATEGORY: Creative Services





Playstation Experience


To promote the PlayStation Experience 2016 in Anaheim, CA, TAG executed a strong local mainstream media and grassroots marketing campaign leading up to the anticipated event.



CLIENT: Sony Interactive      CATEGORY: Grassroots + Street Teams





Ted 2

Gym & Dispensary Outreach


To promote the availability of Ted 2 on Blu-ray™ Combo Pack and Digital HD, TAG reached out to local Head Shops, Dispensaries and gyms in select markets to support this campaign, in exchange for prizing.



CLIENT: Universal      CATEGORY: Grassroots





Taboo

Creative Services

The Awareness Group created a sweepstakes landing giving away $9,000 worth of Diamonds with three lucky winners. The promotion had a three week flight period, with a winner chosen at the end of each week leading up to the premiere of FX’s new series, Taboo.

Total Entries: 56,291
Unique Entries: 15,673
Total Views: 72,519
Unique Views: 45,202



CLIENT: FX     CATEGORY: Creative Services





Diablo

Influencers + Grassroots

To promote the physical release of Diablo with a strong marketing campaign focusing on country radio stations, country lifestyle/pop culture print/web/social partners, live sports events and influencers. Our focus was in the United States, but we also reached out to Alberta and Saskatchewan provinces in Canada.




CLIENT: Momentum Pictures     CATEGORY: Grassroots





Silent Pilot

Website Design & Promotion.

To promote Silent Pilot's latest album heartSounds, TAG reached out to print / web partners, music podcasts and redesigned the band's website.




CLIENT: Silent Pilot     CATEGORY: Creative Services





Million Second Quiz

Bar Promotion at Trivia Nights

For the promotion of NBC’s Million Second Quiz, TAG reached out to bars and companies which host trivia nights. Coverage included 620 Trivia Nights at 283 different bars over 12 Markets. These partnerships also included email blasts and social media posts from all partners. Merchandise included MSQ branded Posters, Coasters, Napkins and T-Shirts.

- Combined total of 14 Trivia Partners
- 773 Facebook Likes
- 2,446 Followers on Twitter
- 255 unique Facebook posts
- 145 tweets
- 8 individual email blasts



CLIENT: NBC      CATEGORY: Grassroots





One Kind of Traitor






CLIENT:      CATEGORY: Bartered Promotions





Laugh Your Way to Sweden

Online Video Submission Contest

TAG created and managed an online contest “Laugh Your Way to Sweden”, on a microsite, hosting video submissions from comedy outlets. This is all to promote Welcome to Sweden Season 1 on DVD and also to promote the Season 2 premiere on NBC. The contest was promoted via barter through publications, comedians and a grassroots comedy club, comedy troop and film school outreach.




CLIENT: NBC      CATEGORY: Creative Services





Vikings

Custom Content

TAG produced :30 second radio commercial to promote the hit series, Vikings on the History Channel.




CLIENT: The History Channel      CATEGORY: Creative Services





Vinyl

In-Venue Advertising

To promote the Sunday, February 14th 9pm premiere and weekly tune-in of VINYL on HBO with a strong marketing campaign through multiple mediums, including:
• A bartered radio campaign
• A radio time-buy campaign
• In-Venue ad campaign
• Creation of (5) :30 radio spots




CLIENT: HBO      CATEGORY: Media Planning





Bellator








CLIENT:      CATEGORY: Creative Services





Any Given Wednesday

Media Planning


To promote the premier of Bill Simmon's new show on HBO, TAG put together a plan to make a dent with his hometown Boston Red Sox fans. The campaign included a digital buy with the Red Sox through MLB.tv and Fenway Park. Podcasts also played a huge part.



CLIENT: HBO      CATEGORY: Media Planning





Monster Week

Media Planning






CLIENT: Animal Planet      CATEGORY: Media Planning





Hangover + Madamme Tussauds








CLIENT:      CATEGORY: Creative Services





Varekai








CLIENT:      CATEGORY: Media Planning





Amaluna








CLIENT:      CATEGORY: Media Planning





My Road to Greatness








CLIENT:      CATEGORY: Grassroots





Noisey

In-Venue Advertising


TAG purchased and placed in-venue advertising and walls scapes at select music venues in New York, Los Angeles, Atlanta, San Diego, and San Francisco venues to promote the premiere of the VICELAND series, Noisey.



CLIENT: Viceland      CATEGORY: Media Planning





Crashing

Comedy Club + Radio Campaign

To promote the Sunday, February 19th 10:30pm HBO series premiere of Crashing with a comedy club and radio marketing campaign. TAG reached out to Comedy Clubs in New York, Los Angeles, Chicago, Philadelphia and San Francisco to support the tune-in. In total, 30 comedy clubs were activated to support this campaign.




CLIENT: HBO      CATEGORY: Grassroots





Teenage Mutant Ninja Turtles: Out Of The Shadows

Arena Promotion

To promote the release of Teenage Mutant Ninja Turtles: Out Of The Shadows on Digital HD and Blu-ray Combo Pack, TAG reached out to in-season sports teams to support this campaign




CLIENT: Paramount Pictures      CATEGORY: Media Planning





Hands of Stone








CLIENT:      CATEGORY: Media Planning





Wheel of Fortune Mobile








CLIENT:      CATEGORY: Bartered Promotion





Cirque Du Soleil Kurios








CLIENT:      CATEGORY: Grassroots





Bring It! Live

Publicity / Facebook Live


To raise awareness for the Bring It! Live Tour, TAG partnered with Life & Style + Facebook Live to leverage their audience reach and host a lively interactive conversation with the show’s star Miss D. TAG also partnered with local AA businesses in each market to promote the upcoming tour date.

51,156 Views
1.7K Reaction
443 Comments
127 Shares



CLIENT: LifeTime      CATEGORY: Creative Services





Made In Venice

Web Site Design + Grassroots Marketing


TAG created a custom website for the skateboarding documentary, Made In Venice. TAG also reached out to local skate shops, streetwear brands, tattoo parlors, record stores and influencers to promote the NYC screening of Made In Venice at Village East Cinema.



CLIENT: Made In Venice     CATEGORY: Creative Services





The Marine 5 Battlegorund


Website Design and Social Media Calendar

TAG created a sweepstakes website for The Marine 5 Battleground. In addition to creating the website, TAG also created custom GIFS for use across social media platforms.




CLIENT: Sony Pictures      CATEGORY: Creative Services





Holy Holy








CLIENT:      CATEGORY: Publicity





Be Somebody

Publicity






CLIENT: Matthew Espinosa     CATEGORY: Publicity





Free Ride

Press Day + Video Production






CLIENT: Phase 4 Films      CATEGORY: Publicity





The Jinx

For the premiere of THE JINX on HBO, TAG produced a 30 second radio commercial promoting the hit documentary-series.




CLIENT: HBO      CATEGORY: Creative Services





Zumanity - Aspen Gay Ski Week

New Now Next Media Plan & Partnership


From January 15th to January 27th, Zumanity was featured at the NewNowNext Awards at Aspen Gay Ski Week. The NewNowNext Awards is an American annual entertainment awards show, presented by the lesbian, gay, bisexual and transgender-themed channel Logo. Zumanity stole the show and was highly received by the audience. Other hosts/acts included were Margaret Cho, Bianca Del Rio, and Meghan Trainor.

- Rating for premiere telecast: .080 P18-49 Live+7 rating
- CUME across all telecasts: 554k P2+ Live+7
- Total of 255 30-second and 1 minute spots.
Client: Cirque du Soleil



NewNowNext      CATEGORY: Media Planning





The Cult

Publicity + Creative Services

TAG supported the release of THE CULT’s acclaimed album ‘HIDDEN CITY’ as well as the accompanying album tour. We provided publicity throughout out the Hidden City tour dates, raising awareness in all markets with run of live dates. Additionally, we created custom promotional videos for each tour date to raise awareness on social.




Client: The Cult      CATEGORY: Publicity + Creative Services





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  • Brand Partnerships
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  • Publicity
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UFC NYC
Publicity
#IAMTLC
Brand Partnerships
The Secret Life of Pets
Grassroots
Noisey
Media Planning
Sausage Party
Grassroots
Playstation Experience
Media Planning
Ted 2
Grassroots
UCLA + KÀ
Publicity
Star Trek
Grassroots
UFC Wake Up Call
Media Planning
Pain & Gain
Publicity
J. Cole
Creative Services




  • VIEW MORE
Trevor Moran
Creative Services
Allegiant
Media Planning
Break Bread + Zumanity
Brand Partnerships
Kurios Houston
Grassroots
Taboo
Creative Services
Diablo
Grassroots
Silent Pilot
Creative Services
Million Second Quiz
Grassroots
Our Kind of Traitor
Bartered Promotions
Laugh Your Way to Sweden
Creative Services
Vikings
Creative Services
Vinyl
Media Planning




  • VIEW MORE
Any Given Wednesday
Media Planning
Monster Week
Media Planning
Hangover + Madamme Tussauds
Creative Services
Varekai
Media Planning
Amaluna
Media Planning
My Road To Greatness
Grassroots
Crashing
Media Planning
TMNT
Barter Promotions
Hands of Stone
The Cult
Bartered Promotion
Toruk
Publicity
Bring It! Live
Publicity




  • VIEW MORE
Made In Venice
Creative Services
The Marine 5
Creative Services
Be Somebody
Publicity
Holy Holy
Publicity
Free Ride
Creative Services & Publicity