KA’ by Cirque du Soleil and College Football

UCLA vs CAL at The Rose Bowl in Pasadena, CA

TAG brought a breathtaking KA’ performance to life at half time of this ESPN featured game at the famous Rose Bowl which holds up to 92,500 rowdy fans. Not only was this a great opportunity to showcase KA’, but having one of the artists from KA' complete a field goal kick while doing a flip garnered television coverage on ESPN, as well as a video that spread like wild fire across major web sites and social outlets. The kick was featured on Bleacher report, CBS Sports, ESPN & USATODAY.

CLIENT: Cirque du Soleil      CATEGORY: Publicity & Marketing