TLC's "I AM" branding campaign celebrates the infectious empowerment of self-expression.

I AM TLC was launched over the summer with the message of empowering women, with the goal of creating social engagement with beautiful hand painted murals in target markets. TAG also posted window and mirror clings across the target markets in appropriate venues. TLC wanted a vehicle to reach women with a branding campaign focused on being proud of who you are – with an “I AM” campaign. #IAMTLC branding was featured at Flywheel's 25+ locations through out the country for a month. Static clings were featured on windows and mirrors in gyms, music venues and other locations to initiate social media engagement.

CLIENT: TLC      CATEGORY: Branding Campaign